A Facebook page may not always be the most effective way of reaching customers, but a successful digital strategy will always include Social Media. We have experience leveraging the communities that surround Facebook, Twitter, Linked In and other industry specific social channels.
Email Marketing is another ‘yes’ at SMP. Our years of experience in print-based DM serve us well, in bringing discipline to this digital format.
While it is getting increasingly harder to reach people via eDM campaigns, they often allow you to target the lowest hanging fruit. An email database can be a very cost effective way of getting a message in front of customers. We can help out with setting up the software and creating content for the campaigns.
We've been fortunate to build a trusted partnership with SMP over a five year period, from both a supplier and client perspective.
They have become a valued advocate for us and also provide trusted advice and consultation in the print solutions area.
They really understand the complexities and tight (at times even impossible) timeframes of our industry and regularly perform cartwheels to make it happen for us!